Paying to display advertisements on search engines like Google is known as search engine marketing, or SEM. The advertisements show up at the top or bottom of the search results when users look for specific terms, also known as keywords. SEM is used by businesses to swiftly increase website traffic and connect with consumers who are interested in their goods or services.

Important Points:

✅ SEM is search engine paid advertising.

✅ When users search for particular terms, ads appear.