Search engine optimisation, or SEO, is raising your site’s position in organic (i.e., unpaid) search engine results pages (SERPs) such as Google’s. It involves optimizing your website content, structure, and external presence to rank higher when users search for relevant keywords.

Key benefits of SEO:

Drives long-term, cost-effective traffic without ongoing ad spend

Builds brand authority and trust through higher rankings

Examples of SEO tasks:

Adding keywords to page titles and headings

Earning backlinks from high-authority websites