Social media marketing, or SMM, is the practice of using social networking sites like Facebook, Instagram, LinkedIn, TikTok, X (previously Twitter), and others to interact with the target audience, build a brand, increase website traffic, and increase sales. Social media marketing (SMM) entails producing and disseminating content, including pictures, videos, narratives, and advertisements, with the goal of interactively engaging people. Community involvement, influencer collaborations, and paid advertising initiatives are also included. Increasing brand awareness and creating a devoted online following are the ultimate objectives.

SMM’s main advantages are:

~ raises consumer engagement and brand awareness

~ generates targeted traffic and conversions using both organic and sponsored content.